No, everyone DOESN’T know how to read a scatterplot

When I’m chatting with other chart creators, it sometimes feels like there are two different groups that live in two completely different worlds:

The first world is populated by those who create charts for relatively data-savvy audiences. In this world, chart types like scatterplots and histograms are “basic” chart types that everyone knows how to read.

The second world is populated by those who regularly create charts for “non-data” audiences who often struggle with anything other than simple bar, line, or pie charts.

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Should you avoid using “advanced” chart types? (+ Black Friday Sale!)

I’ve seen the following scenario play out many times in the organizations with which I work:

A chart creator decides to “get creative” by using a histogram, connected scatterplot, ribbon chart or some other chart type that they know to be unfamiliar to the audience. They could have used a simpler, more familiar chart type to say the same things about the data, but they wanted to “challenge the audience,” or “teach them new chart-reading skills.”

The chart then goes over like a lead balloon, however. The audience misreads the chart, skips reading it altogether, or gets annoyed with the chart creator, who then feels bitter, believing their audience to be intellectually lazy or just dumb.

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“I don’t want red on my dashboards. It looks too negative.”

I first heard this objection from a client a number of years ago and it took me so off-guard that I just stared at them and then mumbled something about getting back to them on that. It just seemed like such a bizarre thing to say…

Since that time, I’ve heard this objection at least half a dozen times and have had a chance to formulate a couple of responses that usually convince dashboard users to rethink their “no red” policy.

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Dashboards should only show the “most important” metrics… right?

I regularly hear complaints from dashboard creators that go something like this:

  • "My users consider dozens of metrics (or more) to be ‘KPIs’ and they want me to put them all on the dashboard."

  • "My users don’t understand that, among all the metrics that we could show on the dashboard, only three to five of them are truly important. The rest are just noise that distract from the truly important numbers, and so don’t belong on the dashboard."

Think about that for a second, though. Does it seem plausible that someone could run an entire team, department, or organization based on just five numbers?

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Creativity is great in charts... except when it gets in the reader's way!

I recently saw people praising a chart from The European Correspondent​ on social media comparing the years of compulsory schooling for different European countries.

While it's certainly creative, when I tried to actually read the chart and spot the insights that were in the callouts, I had to work pretty hard, and some insights were difficult—or even impossible—to spot. In this blog post I critique the original design and propose a redesign that I think performs better.

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